How to Build a Job Board as a Solo Developer

What You're Building

A job board is a platform where companies post job openings and candidates find them. The beauty of niche job boards for solo developers is that they're simple to build, generate recurring revenue from employers, and get tons of organic search traffic. Remote OK, We Work Remotely, and dozens of niche job boards are run by very small teams or solo founders.

The key word is "niche." You're not competing with LinkedIn or Indeed. You're building the go-to job board for a specific industry, role, or community. "AI Jobs" or "DevOps Jobs" or "Climate Tech Jobs." That's where solo developers win.

Difficulty & Timeline

Recommended Tech Stack

Next.js or SvelteKit for the frontend (SEO is critical), PostgreSQL for the database, and Stripe for payments. Deploy on Vercel. For search, Meilisearch gives you fast, filtered search that job seekers expect.

If you want to ship even faster, there are open-source job board templates like Peerlist's board or Astro-based templates that give you 80% of the functionality out of the box.

Step-by-Step Plan

Phase 1: Foundation (Week 1-2)

Pick your niche. Research whether the niche has enough job volume to sustain a board. Search "[your niche] jobs" on Google and see what comes up. If the results are dominated by generic boards (Indeed, LinkedIn), there's an opportunity for a focused alternative.

Build the core data model. A job posting needs a title, company name, location (or remote), salary range, description, application URL, and category. Build the listing page, individual job pages, and a simple search/filter interface. Each job listing must have its own URL with a clean slug for SEO.

Set up a Stripe checkout for paid postings. Even a simple "Post a Job - $149" button works. You can add tiers later.

Phase 2: Core Features (Week 3-4)

Build the employer posting flow. An employer should be able to create an account, fill out a job posting form, pay, and have it live within minutes. The simpler this flow, the more postings you'll get. I've seen job boards lose employers because the posting process had too many steps.

Add email alerts. Let job seekers subscribe to get notified when new jobs matching their criteria are posted. This is a killer feature that keeps users coming back and gives you an email list you can monetize through newsletter sponsors.

Implement category pages and location pages. "/jobs/remote-devops" and "/jobs/san-francisco" should be their own pages with unique meta tags. These pages rank well on Google for long-tail searches.

Phase 3: Polish & Launch (Week 5-6)

Seed the board with 30-50 real listings. Scrape them from other boards, aggregate from company career pages, or manually add them. An empty job board is useless to both employers and candidates. You need critical mass before anyone will pay to post.

Build a simple company dashboard where employers can see views and clicks on their listings. This data justifies the posting fee and encourages renewals.

Launch by reaching out to companies in your niche. Email their hiring managers directly. "Hey, I noticed you're hiring for [role]. I run [niche] Jobs, the dedicated job board for [niche]. Would you like to post there? First listing is 50% off." That personal touch converts surprisingly well.

Monetization Strategy

Job boards have a clean, proven revenue model. Companies pay to post jobs. Standard pricing for niche boards is $99-399 per listing for 30 days. Featured/highlighted listings cost extra, usually 1.5-2x the base price.

Pricing tiers that work. Basic listing at $149/30 days. Featured listing at $249/30 days (highlighted, pinned to top). Bundle of 5 listings at $599 (discount for volume).

You can also add a newsletter sponsorship tier once you have a job alert email list. Companies will pay $200-500 to be featured in your weekly jobs digest email.

The math is compelling. If you get just 20 paid listings per month at $149 each, that's $2,980/month. Many niche job boards hit this within 6-12 months of consistent effort.

Common Mistakes to Avoid

Launching with zero listings. Nobody will visit an empty job board, and nobody will pay to post on a board with no visitors. Seed it with free listings first. Reach out to companies and offer free posts for the first month in exchange for being early adopters.

Making the niche too broad. "Tech Jobs" competes with every major job board. "Rust Developer Jobs" is specific enough to own. Start extremely narrow and expand only when you've dominated the niche.

Ignoring SEO. Job boards are SEO machines. Every listing is a unique page that can rank for "[role] at [company]" or "[role] in [city]." Invest in proper meta tags, structured data (JobPosting schema), and clean URLs from day one.

Overbuilding the candidate side. You don't need applicant tracking, resume parsing, or skill assessments. Link directly to the company's application page. Keep it simple. The value you provide is curation and reach, not HR software.

Is This Worth Building?

Yes, especially for niche markets. Job boards are one of the most proven solo developer business models. The economics are straightforward (companies pay per posting, you charge a premium for your niche audience), and the content naturally generates SEO traffic.

The main challenge is the chicken-and-egg problem. You need listings to attract candidates, and you need candidates to attract employers. Solve this by seeding aggressively and being patient. Most successful job boards took 6-12 months to reach profitability. But once they hit critical mass, they become self-sustaining because both sides need each other.

If you're embedded in a specific community or industry, you already have an advantage. Build the job board for your people.