Paddle vs Lemon Squeezy for Solo Developers
Comparing Paddle and Lemon Squeezy for solo developers. Features, pricing, pros and cons, and which one to pick for your next project.
Quick Comparison
| Feature | Paddle | Lemon Squeezy |
|---|---|---|
| Type | Merchant of Record for SaaS | Merchant of Record for indie products |
| Pricing | 5% + $0.50 per transaction | 5% + $0.50 per transaction |
| Learning Curve | Moderate | Easy |
| Best For | Established SaaS with global sales | Indie hackers selling digital products |
| Solo Dev Rating | 9/10 | 9/10 |
Paddle Overview
Paddle is the established Merchant of Record platform built for SaaS businesses. They handle global tax compliance, invoicing, and payment processing so you can sell subscriptions worldwide without worrying about VAT, GST, or US state sales tax.
Paddle's platform is mature and battle-tested. They process payments for thousands of software companies and have built robust systems for subscription management, revenue recovery (dunning), and analytics. The Paddle Billing API (their newer product) offers a modern developer experience with webhooks, SDKs, and a clean dashboard.
The approval process is the main friction point. Paddle reviews every new account before activation. They want to ensure you're selling legitimate software products. This review can take a few days, which means you can't go from zero to accepting payments in an afternoon like you can with Stripe or Lemon Squeezy.
Lemon Squeezy Overview
Lemon Squeezy was built specifically for indie hackers and solo developers. The entire experience is designed around the solo founder use case: selling digital products, SaaS subscriptions, and software licenses with minimal setup.
Getting started takes minutes. Create an account, add a product, configure pricing, and embed a checkout button on your site. Lemon Squeezy handles tax compliance globally, generates invoices, and manages subscriptions. The checkout pages look great out of the box and are customizable.
What I appreciate about Lemon Squeezy is the built-in license key system. If you're selling desktop software, plugins, or any product that needs license validation, it's included. No third-party license server, no custom implementation. Create a product, enable license keys, and your customers get them automatically on purchase.
Key Differences
Target audience. Paddle targets SaaS businesses of all sizes, from startups to enterprises. Their feature set reflects this: advanced dunning, revenue recognition, and multi-currency support. Lemon Squeezy targets indie hackers and solo developers. Their features focus on simplicity: quick setup, beautiful checkouts, and license key management. Both can serve solo developers, but Lemon Squeezy feels more purpose-built for the one-person business.
Onboarding experience. Lemon Squeezy lets you set up an account and start selling immediately. Paddle requires an approval process that can take days. For a solo developer who wants to start accepting payments today, Lemon Squeezy's instant access is a significant advantage.
License key management. Lemon Squeezy includes built-in license key generation and validation. You can create products that issue license keys on purchase, set activation limits, and validate keys through their API. Paddle doesn't offer built-in license management. If you're selling software that needs license keys, Lemon Squeezy saves you from building or integrating a separate system.
Checkout experience. Lemon Squeezy's checkout pages are polished and look native to modern indie products. They support overlays and hosted pages with customizable colors and branding. Paddle's checkout has improved with Paddle Billing, offering inline and overlay options. Both are good, but Lemon Squeezy's checkout tends to look better for small products.
API maturity. Paddle's API is more mature and comprehensive. It handles complex scenarios like prorations, mid-cycle upgrades, quantity-based pricing, and revenue recognition. Lemon Squeezy's API covers the basics well but has fewer options for complex billing scenarios. If your pricing model is simple, this doesn't matter. If it's complex, Paddle handles more edge cases.
Dunning and revenue recovery. Paddle has sophisticated retry logic and dunning flows for failed subscription payments. They'll automatically retry charges, send payment update reminders, and manage the recovery process. Lemon Squeezy handles basic retry logic but the dunning system is less configurable. For subscription businesses where churn reduction matters, Paddle's revenue recovery is more advanced.
Analytics and reporting. Paddle provides detailed revenue analytics, MRR tracking, churn analysis, and tax reports. Lemon Squeezy offers a clean analytics dashboard with revenue tracking and basic metrics. Paddle's reporting is more comprehensive for making business decisions.
When to Choose Paddle
- You're building a SaaS with complex subscription billing
- Revenue recovery and dunning optimization matter for reducing churn
- You need detailed analytics and MRR reporting
- You're selling to businesses and need proper invoicing
- Your pricing model includes prorations, quantity billing, or usage-based components
When to Choose Lemon Squeezy
- You want to start selling immediately without an approval process
- You're selling digital products, courses, or software with license keys
- Simple setup and beautiful checkout pages are priorities
- Your billing model is straightforward (subscriptions or one-time purchases)
- You identify as an indie hacker and want a platform built for your workflow
The Verdict
The pricing is identical (5% + $0.50), so this decision comes down to your product type and complexity needs. Both are Merchants of Record that handle global tax compliance. Both eliminate the tax headache that Stripe puts on your shoulders.
Lemon Squeezy is the better choice for solo developers selling digital products, indie SaaS, or anything that needs license keys. The instant onboarding, clean checkout, and built-in license system make it purpose-built for the solo founder workflow.
Paddle is the better choice for SaaS businesses with complex billing needs, higher revenue, and the need for advanced dunning and analytics. If you're optimizing for churn reduction and revenue recovery, Paddle's maturity matters.
My recommendation: start with Lemon Squeezy. It gets you to market faster, the checkout looks great, and the simplicity lets you focus on building instead of configuring payment infrastructure. If your SaaS grows to the point where you need advanced dunning, analytics, or complex billing, migrate to Paddle. That migration is a good problem to have.
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